Five Latest SEO Thoughts Every Blogger Should Learn About
I hope you know well what the term SEO is used for. Well, Search Engine Optimization (popularly called SEO) is not new to the bloggers. The bloggers are more concerned with finding new ways of SEO that give results in short time. They must know that SEO methods have changed as the methods and preferences of search engines have changed. And this happened not more than two or three years ago. SEO is no more the game of the tools we used to use two years ago. I am sure many of us who don’t know what has changed will be doing the same old-fashioned SEO.
Honestly speaking, I met a professional SEO expert who was using the same old methods as he had been using for the years. I was surprised to know how my old colleagues were still writing the tutorial for SEO marketing the same old methods.
I happened to have the idea of writing this post when I met one of my clients who were not satisfied with SEO of his website though he had hired a good professional to do it for him. I listened to him and came up with the idea of writing the post on the topic.
Now as I have started, I would show you how the old SEO techniques are no more effective and even how some of them can destroy your ranking.
Exploiting the search engines is not in practice now. Your website can rank higher now if it is done in a natural way if you do not try the SEO too much. There are four common things that have changed so far but most of the professionals are still using them. I suggest the following things be avoided in order to win the love of search engines today. I will explain both On-site and Off-site SEO techniques:
On-Site Wrong SEO Practices
On-Site SEO is the basic practice. It is the foundation of successful off-site SEO practices. As on-site SEO refers to writing and organizing your web content in a search engine friendly way, this practice requires minimum efforts and is more reliable. It is not simply child’s play- one has to be careful of what and how one can place on the web page for SEO. Here are some of the on-site SEO concepts that have recently been changed and search engines do not consider them valid.
1. Writing too many Keywords
Many of the professionals still stuff their posts with hundreds of keywords without considering the focus and purpose of the post. It was a good practice two or three years ago but not today. Search engines no more take it as a good thing. Make sure what keywords are better and which you can include with confidence. You can use Google Keywords Planner to find out which keywords are best for your post.
Even some of the experts do the mistake of entering wrong title tag and meta description. The title tag of your post should indicate what your post is about and what type of information is provided in the post. Never mind how much competition is there for those keywords. The Meta description should clearly narrate what your website offers not think of keywords here, just do it taking the human audience (not the search engines) in mind. This is the way to tell the search engines that you are a true blogger. You may see a lot of keywords in this post but that is not written intentionally. I cannot help writing those many times as it is the demand of the post. I would say not more than 2% of the total words can contain keywords if you are writing without considering the “Key Word Game”. As this post has more than 2000 words, one hundred Key Words can be included and those are not exact keywords- they are related terms.
The organization of data is also an important factor. For example, there are three Header tags (<H1>, <H2> and <H3>) for a post and one has to use them all if possible. Creating separate headings give the search engines an impression that your data are well organized and provide the user-friendly environment and explains the topic in a professional but simple way. It is the wise practice to include number listing or steps.
Highlighting important phrase or part of information as bold texts is also a good thing as search engines can also interpret it as an important part of information. You can also insert quoted phrase or texts to attract the attention of the readers as well as of the search engines.
2. Low-quality content
Another major thing that bloggers do is writing low-quality content. They do so for attracting the attention of the search engines- not of the audience. In an effort to attract the search engines you will spoil the trust and reputation in the audience. It is your audience and not the search engines that matter. For example, I searched for the term “How to earn more money by social media”. I visited four top results but was not satisfied. Then I visited the fifth link. Ah! What clarity I got. I was happy to read the post and shared it on all my social profiles and also bookmarked it for later reading.
Believe me, I read that post 3 times in a week. This is how good quality content can bring you more back links on social media. Sharing on social media gives the search engines signals that the content is of good quality. The more people share your content the more links you get and the higher your ranking go. Today, the search engines focus on quality not the quantity of the content. A combination of quality and quantity can even be a more effective tool. The blogs with single niche topics are considered to have more SEO than the blogs with various niche topics.
You may want to read one of my best posts written on writing a high worth post. What type of content a quality post has? What are the things to consider while writing a post? How can a blogger write a post that meets all the SEO and visitor preferences? All these questions have been addressed in my post “The best practices for writing a quality post for your new blog”.
Off-site Wrong SEO Practices
You probably know well what off-site SEO is. It is basically the methods to optimize your blog or post in search engines by employing post-writing tools. The majority of bloggers do have some misconceptions in terms of off-site SEO methods. They are still using the old act to optimize their blogs/posts. Here are some new things that have to be considered while doing off-site SEO.
1. Rich anchor texts for links
I have put this subheading under off-site SEO because it is related to link building. Most bloggers (who met me) are doing the old things- that means they are placing rich anchor texts for linking to their posts or web pages. Rich anchor texts mean to place the same texts as link text as they are in the title of the page/ post they are linking to. For example, I want to insert a link of my post titled “What successful bloggers have in common” in this post. If I use the text “What successful bloggers have in common” in this post and link those texts to the original post then the title of the linked post and the texts that represent the post are the same. These texts are called rich anchor text. Generally, these are called anchor texts, link texts, link label etc.
So, how will anchor texts be effectively used? I would say not 100% rich: that means not the same as in the title of linked page/post. Neil Patel (a professional SEO Expert) says that they must not be more than 30% rich. But I would say that they must be fewer than 50% rich. This is because you have to tell others what you are linking to, readers where the link will lead to. I mean the title of your post/page must tell what clicking on the link will present to them.
Keep rotating your anchor texts every time you link to a specific post/page. This is because search engines know all the links to your page/post and they recognize what they are about. So let the search engines present your page/ post in search results for various keywords. For Example, when you search with “Play Now” the page with a pop the games pages will come on the first page that have millions of links with anchor texts “Play Now”. It means search engines recognize the anchor texts and they know what they refer to. Rotating the anchor text with different terms can be beneficial in terms of SEO. You cannot compete with single title texts. Moreover, all the users do not search for the same key words for the same type of information.
I have ranked for the terms “Effective quality posts” and “New Bloggers” and “Write good post” for the same post. So this is how your chances of ranking higher are higher as users will search the same content with different key words. Let me use another example, when you search with “practices of successful bloggers” you will see my post titled
“What successful bloggers do after publishing a new post”
on the first page of the search results. There are only two words in my post title that matches the search query. Now when someone searches for “What to do after publishing a post” My same post will even come higher in search results. This is how various search terms can drag your page to search results.
2. Fast and ineffective link building
Search engines now can note the behavior of a person on the web. They have become wiser since the last three to four years. Previously it was believed that as quickly as you get more links, you rank higher in search engines. Bloggers believed that getting more and quick backlinks was a key to SEO. It is out of fashion today. Again, the search engines exactly know (I don’t know how it is possible) what is there on a particular webpage. They, like humans, read the whole website and understand what is presented on a particular page. At the same time, they know what a searcher want to know when he/she enters search key words. So, they present the searcher with the webpage/posts they consider best for the searcher. Surprised? That is what has changed in SEO game since the previous four to five years.
If you grow your backlinks too fast, the search engines will consider it a spam and you will lose your reputation in the eyes of search engines. Slow and steady wins the race- a slow link building is considered a preferred thing for search engines. I know one of my clients who developed two thousand backlinks in a week. What happened? He ranked higher and gradually he disappeared from the first and then from the second and then from the third page of search results as search engines thought it a spam. So, it is recommended that you do not bother about building too many links too fast. Let your links be build automatically when readers share your content on social media, when someone links your posts in one’s own posts, when you create new social medial OR professional bio pages, when write guest posts and so on. This doesn’t mean that you cannot share your post on your own social media networks. It is the first thing that bloggers do right after publishing a post.
Another bad practice is to have most of the backlinks to homepage of your blog. Linking to homepage is not a bad thing itself but linking more to the homepage is a bad thing. Linking to internal pages/posts of your blog is good in terms of SEO. It simply tells the search engines that your website consists of some other high quality pages. For example, I have many back links to all of my posts and only 50-100 links are to homepage. This is why my relevant post comes in search results when a user searches with a keyword.
Another example is of Wikipedia. They rank higher in search results for almost every search term. Why is it so? This is because they have only 1% of their links to homepage. All other 99% links are to the internal pages of the website. As an example, you can link to your “About Us” page in some of your social media profile rather than linking to homepage. Similarly you can link to “Our Products” page in articles you write for a third party.
3. Mistaken concepts about building authority
An authority site can rank higher. This is a fact. But the type of links you get is the thing that matters. There are three types of links;
- Organic links- these are the best kind of links. Your site automatically gets these links and you don’t have to request these links. These links are those that other blogs give you in order to give information about you or a post you have written on your blog If they give reference of it n their own articles. They are the best and natural links that increases the authority of your blog.
- Whitehat- These links are those you promote yourself through social media or by writing guest posts. These links are also good in terms of authority building.
iii. Blackhat- These are the links that are bad for your blog and they destroy your authority. These are known as aggressive SEO techniques. These does not follow the SEO guidelines of search engines and hence make you a bad person in the eyes of search engines.
So, in effort to build an authority quickly, bloggers often use blackhat links that works to the negative side. Here are the factors that determine the authority of a blog.
i. Verified and Ranked author.
Google is able to verify authors. It means the site with authority authors can rank higher as Google knows every author. It knows which content is getting more likes, +1s, shares, and favorites. So an author with quality content is more likely to be rank higher as he gets more shares, like and +1s etc.
ii. Maturity of websites
A fresh new website, how many backlinks it may have, cannot rank higher as fast as can an old website. Search engines prefer to trust on old sites rather than new ones. Older site with less backlinks can rank higher than the new site with many backlinks. So, only links do not matter.
Finally, the trend of SEOs has significantly changed and bloggers need to keep up with the latest trends. Do go for other posts on this topic to find out variety of information on this issue