List of Popular Native Ad Networks
This post enlists 15 popular native ad networks for publishers. I have also written reviews of top 6 native advertisement networks. With these ad networks, publishers can even earn higher revenue. They can be used with other display ads like Google Adsense and similar ads.
This post explains the pros and cons of display ads and native ads. So, you will have detailed information on both types of ad networks.
I hope you have tried at least one type of ad networks to earn some revenue from your blog. Well, this post explains why native ads are taking place the display ads. What are some top level native ads networks? What is the future trend of monetizing a blog? What are the good and bad things about native ads and display ads? All these questions have been addressed in this post.
Many of experienced bloggers are making good money through various monetizing methods. These methods include Google Adsense and similar ad networks, affiliate marketing, selling ad spaces on their blog, selling their own products, Email marketing, publishing sponsor posts and paid reviews, using paid widgets etc. You can read the details of these methods in the following post if your want to monetize your blog with these methods:
You have surely heard of Google Adsense, a popular monetizing tool for quality blogs. You can know pros and cons of Google Adsense in a separate post. Google Adsense offers many types of ads and so do the other networks similar to Google Adsense. They all are display ads. You have seen a lot of ads; banner ads, text ads, animated ads, image ads, etc. All these ads are display ads. These are called display ads not because of their display style but because of their type. They are called display ads because they look like ads and they are recognized as ads.
What are Display Ads?
Display ads are the ads that are displayed as an ad on the web. They are universally recognized as ads. The search engines also take and interact with them as ads. That is why you can block these ads on your browser. Google Adsense is a good example of display ads. There are other networks that offer display ads. They work like Google Adsense.
What are Native Ads?
Native ads are ads but they do not look like ads. They are third party content that is displayed on publisher’s website on a proper place. This third party content is accessed by the readers on the host blog and every conversion brings revenue to the host blog. This is how these are ads; but unlike display ads, they are not treated as ads by search engines or by the readers.
Do display ads are losing their significance?
Not all the readers are interested in too many ads on a website. All they want is the real content, solution to their problem and that’s all. For example, a reader who is looking for a solution to internet connectivity may not be interested in buying a computer. He/she just wants to read about how to resolve internet connectivity issue.
Display ads are becoming less popular due to the following reasons:
i. Display ads look like ads
As we all know a banner ad is easily recognized no matter where it is placed on the web page. Moreover, Google Adsense and other similar networks tell the readers that they are ads. The prevailing impression among the internet users is that ads are of no value. The users consider them ads and pay no attention to them. They are simply ignored or blocked. That is why with every passing day, the revenue of publishers who use display ads is decreasing. Users are not interested in seeing ads. They are taken as a bad thing. They are ignored or blocked.
ii. Display ads can be blocked
Every computer user can block display ads on his/her browser. Google Adsense has user policies. Google has its own ad policy which allows a user to block ads on his/her browser. So, what if all of the users block display ads on their browsers? The future of display ads is not bright in this sense.
iii. Display ads are boring
Seeing a lot of ads on a webpage destroys the reputation of that web page. Too many ads mean giving a bad look to the reader. Although the advertisers make the ads funny, attractive, relevant and interesting, yet the fact is they are ads.
Not all the ads are relevant to the web page they are presented on. I was reading “why a custom domain is necessary for my blogger blog?” and on that page, there was an ad of “opening a bank account” and another of “Sleeping pills”. So, does it make sense? This type of situation makes your web surfing a boring activity. It also minimizes your earning.
Why are Native ads a good thing today?
Native ads are the good thing of future because of the following things it keeps:
i. They do not look like ads
Native ads are not like ads; they are more like suggestions for readers. That is why they are presented as ‘suggested content’ or in form of ‘recommended posts’. Your reader will feel that this content is recommended by the publisher of the blog they are reading. These are actually linked to a third party website that pays for conversion to that website. The reader will not take it as an ad; they will take it as suggestions or recommendation by the author of the blog they are reading.
ii. They are fully integrated
Native ads are fully integrated into the theme of the blog they are displayed on. Take a look at the screenshot below:
Native ads seem to be part of the web page they are displayed on. That is why they are gaining popularity in the publishing world. You can choose whether you want to display “sponsored content” label to your readers or not.
iii. They are being widely used
In 2015, a dedicated team was assigned with the responsibility to design and boost up native ad campaigns. This struggle is still making the vivid difference in digital native advertising. 2016 is the year that showed big achievements in native advertisements. Many popular brands adopted native advertising as the monetizing tool in 2016. More and more advertisers are shifting to native advertising. It means the native advertising is now a hot topic among bloggers and advertisers.
Top Native Ad Networks for Bloggers
Revcontent is the most popular native advertising with fast growing client market. Recently, they have acquired Europe’s largest content recommendation network. They have grown up so quickly that no other network could do it. Revcontent is by now the biggest native advertisement solution. It is becoming more popular in publisher world. Many popular brands like News Week, International Business Time, Diply and Heavy .Com are their partners.
Revecontent is a good native ad for the following reasons:
- High rates
They offer higher RPMs as compared to other native ad networks.
- Quality and Standards
One thing that is keeping Revcontent on the top of the native ads list is the quality and standards they follow. Almost 98% applications are rejected due to low traffic, mediocre content, poor design etc.
- User Experience
Revcontent offers highly customized widgets and styles to their publishers and advertisers. One can select highly customizable native ads widget that can enhance user experience.
- Excellent Customer support
They offer 24/7 customer support. They are committed to tell you the best things and latest techniques to maximize your revenue with Revcontent.
You can join Revcontent if you have more than 5K daily visitors and quality content on your blog.
Taboola is the second largest native ad network. It offers promoted content in form of recommendations, suggestions and related content. It is becoming popular for its varied options like articles, videos, slideshows, images and text links. Like Revcontent, Taboola has grand partners and advertisers like USA Today, BBC, Chicago Tribune etc. Taboola network is growing very fast involving major brands from USA and EU in its revenue generation.
Taboola is committed to providing variety of choices to the users to pick up their favorite content for promotion. They do have strict guidelines and policies.
Outbrain is one of the most popular native ad networks in the market. Started in 2006, Outbrain has sprung to the height of content marketing horizon. It has won the trust of many popular brands and businesses by granting them full freedom to spread their words across the web. Outbrain is more committed to quality than Taboola. It has established relationships with popular brands like Hearst, The Daily Telegraph, CNN and Atlantic Media. It has started services to even smaller brands and publishers.
Outbrain is considered more widespread than Taboola but I have seen more websites with Taboola then I have seen with Outbrain. The reason is that Taboola is involving more and more small level publishers.
It is 2015 when BuzzFeed increased its revenue to $46 million during the first six months of 2015. The network is the most popular in the US. They do native advertisement in form of promoted posts, stories and pictures. They have so called local publishers. Their partner brands include Motorola, Cancer Research UK, TV Land, Dunkin Donuts, HBO, and Spotify.
The company enjoys the trust and satisfaction of millions of E-publishers by offering sponsored content and paid links.
Content.Ad has been in business for ten years. They have a great journey of experience and innovation in the native advertisement. They have sprung up from content marketing services to the largest native sponsored content networks in the world. They have become one of the most trusted sources of online traffic exchange and sales.
They have highest earning rates. They have 9% market share in the industry in the USA. They are forecast to reach $7.9 billion in 2016 and $ 21 billion in 2018. They have won the trust and praise of most popular brands like TeenSafe, Growth, and Marketing, Tophatter etc.
Gravity is not bigger yet more powerful native advertisement network. They are committed to complete personalization. They offer interest-based customization of widget design, content topics, and fonts. They describe themselves as “A Recommendation Engine for content”. They are growing very fast. They tend to personalize the complete web page.
They provide promoted content in form of recommendations, suggestions and top stories. Gravity provides the publishers with highly personalized topics and trends, customized plugins, display styles, and much more. Their rates are satisfactory. They have links with popular native advertisers and publishers like Charles Schwab, Sony, Intel, TechCrunch, Pando Daily etc. They have the largest number of publishers as compared to other native ad networks.
There are some other native advertisement networks that are making a good difference. Here is the list of those:
Native ads are the future internet earning source for bloggers. These ad networks not only pay higher but also offer complete control over customization tools for the publishers. I would recommend native ads along with what you use for monetizing your blog.